Why are Meta Tags important for SEO

If you are here and reading this blog, we can assume that you know something about metas or meta tags in SEO. According to research, 87% of the people click on the web page with unique and clickbait meta tags. In this blog, we will see what meta tags are, how to write catchy meta tags, and why meta tags are important for SEO. So, without ado, let's start our blog.

What are Meta tags or Metas?

Metas or meta tags are nothing but snippets of text that help describe the content of a webpage. These meta tags do not appear on the web page itself, but they are the tags that are placed in the source code of the webpage. The Meta tags consist of mainly many types of tags and can only be visible in the SERPs or the source code. These short content tags are important because they help search engines tell about what a web page is about.

What are the Types of Meta Tags

Four major types of meta tags are important for SEO. Some meta tags lost their importance as before, while others are important today. Remember, there are more than four types of meta tags, but we will only talk about the four below as they are more important.

1. Meta title tag: This is the title tag that usually consists of little content in 60 characters of 90 px, approximately displaying the title of the page in search results.

2. Meta description: This tag has a word limit of 165 - 170 characters or 900 px and tells the description about the webpage in the search results. 

3. Meta robots tag: This tag allows the site owner to control its website. It gives the owner the power to control how the search engine finds, crawls, indexes and shows in the search engine results pages (SERPs).

4. Canonical tag: This helps tell the search engine about the master page or which URL or page is the main or the best version among the duplicate pages.

How to write effective meta tags? 

Here are some tips for writing some effective meta tags for your webpage:

1. Meta title: Keep the title simple and catchy. It helps the search engine understand the page and also attracts people to come to your page. Use positive and powerful words like best, beginner's guide, ultimate, etc. Keep the word count under 60 characters of 92px.

2. Meta description: keep the description conventional and simple. Include relevant information about your webpage content. For example, you can give information about what the webpage content is all about, why you should read this content, etc. Include the primary keyword and keep the description length under 160 - 175 characters.

3. Canonical tag: <link rel="canonical" href="YOUR WEB PAGE URL" />. Put this code in the head section of your pa

Do meta tags help with search engine optimization? 

Yes, meta tags help in SEO. One of the main goals of these tags is to explain the webpage to the user in short without reading the whole content of the webpage. If there are no meta tags, no user or even search engine finds it difficult to understand the webpage. Due to this, the page rankings will be affected. Hence, Meta tags are very important for your SEO rankings. 

How do you know if the page is using meta tags or not? 

If you ever want to find out whether a page is using meta tags or not, there are various methods to check this. The first method is to right-click anywhere on the web page and select inspect. Then, after this, press control+F and search for the <title> and <meta name="description" content=" in the head section of the webpage. 

The second method is simple: you can simply download a helpful extension that can tell you all about a webpage in one click. You can use SEO META in 1 click.

What is Meta Keywords Attribute?

Meta keywords are an example of meta tags but the meta keywords is loosing its important year by year. Now days it does not make much sense to use meta keywords attribute. 

Think back to kindergarten when your teacher warned, "Put the crayons down while I'm speaking, or I'll have to take them away." You kept coloring, and sure enough, they were gone. That’s pretty much what happened when Google decided to stop recognizing meta keywords.

Years ago, marketers desperate for traffic filled their site code with unrelated keywords. The goal was to steal visitors from more popular pages—ones that were actually about Lindsay Lohan or whoever was trending. This tactic, known as "keyword stuffing," became widespread. Eventually, Google caught on and decided to devalue the practice. Now, Google doesn't use meta keywords in its ranking algorithm at all because they were too easy to abuse.

So what to do next? 

So now we know what are meta tags and their types. Also, how can meta tags can impact our SEO? In conclusion:

1. Title tags can highly impact your webpage's SEO rankings.

2. Catchy and descriptive meta tags can force organic users to click on your webpage link. 

3. Meta description tags can serve as an “organic ad text.”

4. Meta keywords are not that useful now and are deprecated by popular search engines.

Conclusion: What are Meta Tags?

In the end, we will conclude this topic by saying that meta tags are an important part of your webpage SEO journey. These little content meta tags can significantly improve your site's organic visibility and attract more organic visitors. Knowing what meta tags are and how to write effective meta tags is very important. We also see that meta keywords have lost their charm and importance. Rather than this, we can focus on creating strong & catchy meta titles. Canonical tags can still make a big difference. Understanding and utilizing these meta elements effectively will help optimize your SEO and boost your rankings.